When leadership meets crisis for the first time, you find out a lot. What people are made of. How they respond under pressure. Whether they succeed or fail.
Claire Chandler and Ben Baker are the co-authors of a new book, Leading Beyond A Crisis: A Conversation About What’s Next. I had the pleasure of speaking with them in this episode of the Go For Launch podcast.
Chandler helps complex, growing businesses build sustainable, profitable organizations. As president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness.
Baker is the founder of Your Brand Marketing. Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action.
As Chandler says of the global pandemic in 2020, “We have been coming off of a very prosperous economy, and some companies were truly unprepared and had not done the hard work during the good times of shoring up what worked so well.”
Baker added, “Many Millennials have worked for the past 10 years, and some are now in management roles—and they have never known crisis.”
The conversation focuses on how to embrace any crisis and turn it to your advantage.
Comarketing Space — This is our free collaboration community for marketers, small business owners and entrepreneurs to keep up with the latest marketing tools, tips and techniques. Text goforlaunch to 844-731-0573 to join Comarketing Space for free or visit https://geni.us/comarketingspace to join.
Libsyn — Libsyn was the first podcasting hosting company and remains the leader in podcasting hosting worldwide. Use Libsyn promo code LAUNCH to get 1+ months for free (note: new Libsyn customers only; see more details about the Libsyn promo code).
Join our newsletter
Subscribe to get our latest content by email—and
a free copy of our Ultimate Business Checklist.
Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
Also published on Medium.