Social media marketing has become a must-have activity for most companies.
The top social media sites reach billions of people daily—including your target clients.
Here are just a few key statistics:
- There are 3.5 billion social media users worldwide and growing—or roughly 45% of the current population (Emarsys, 2019)
- With more than 2.32 billion active monthly users, Facebook is the most widely used social media platform; about two-thirds of U.S. adults (68%) report that they are Facebook users (Pewinternet, 2018)
- In June 2018, Instagram (owned by Facebook) surpassed 1 billion monthly active users
- LinkedIn has more than 660 million members globally and counting
- An average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019)
- According to Buffer, 73% of marketers stated that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business
The Myth of “Free” Social Media
The good news is that social media sites are typically free to sign up for and use.
However, they are not free when you factor in the time and resources it takes to utilize social media channels effectively.
The biggest questions to ask yourself are:
Is your time best spent posting to social media—or developing your business?
You may be able to devote some time to responding personally to inquiries, but otherwise chances are you do not have a lot of precious time to waste during business hours.
Do you have a clear plan for what you would like to accomplish on social media?
Many companies just wing it with social media, and not surprisingly see little results. We advise companies to take social media seriously, with a living plan that properly allocates time and resources to effectively meet your goals.
Do you have the optimal tools for social media?
You can always use the “free” tools to post to social media channels. However, without software designed for business use, you may be missing out on efficiencies such as:
- Pre-scheduling posts
- Posting to multiple social channels simultaneously
- Creating workflows for post approvals, responses, etc.
- Creating trackable links to measure clickthroughs
- Analyzing the results of your social media efforts
- Keeping tabs on your competitors
- Re-targeting visitors to your website and other places through social media ads
How Go For Launch Can Help
Go For Launch specializes in helping companies develop and execute strategic social media marketing programs. We have the tools and resources available to help you scale beyond “mom and pop” mode to truly take advantage of the reach of today’s top social networks. We welcome you to contact us to discuss your needs.
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