Social media marketing has become a must-have activity for most companies.
The top social media sites reach billions of people daily—including your target clients.
Here are just a few key statistics:
The good news is that social media sites are typically free to sign up for and use.
However, they are not free when you factor in the time and resources it takes to utilize social media channels effectively.
The biggest questions to ask yourself are:
Is your time best spent posting to social media—or developing your business?
You may be able to devote some time to responding personally to inquiries, but otherwise chances are you do not have a lot of precious time to waste during business hours.
Do you have a clear plan for what you would like to accomplish on social media?
Many companies just wing it with social media, and not surprisingly see little results. We advise companies to take social media seriously, with a living plan that properly allocates time and resources to effectively meet your goals.
Do you have the optimal tools for social media?
You can always use the “free” tools to post to social media channels. However, without software designed for business use, you may be missing out on efficiencies such as:
Go For Launch specializes in helping companies develop and execute strategic social media marketing programs. We have the tools and resources available to help you scale beyond “mom and pop” mode to truly take advantage of the reach of today’s top social networks. We welcome you to contact us to discuss your needs.
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