Marketing at its heart is starting a conversation with someone who could be an ideal customer.
Tom Schwab knows this very well, as he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to—like Go For Launch! Get his best advice in this episode of the Go For Launch podcast.
Schwab is founder and Chief Evangelist Officer of Interview Valet, a leader in the practice of Podcast Interview Marketing. Now what exactly is podcast interview marketing? It’s where Interview Valet helps people like coaches, authors, entrepreneurs, franchisors and emerging brands get interviewed on top podcasts in the niche that serves their customers.
Schwab is the author of Podcast Guest Profits: Grow Your Business With A Targeted Interview Strategy. Before starting Interview Valet, he honed his chops as an inbound marketing engineer. He also served in the U.S. Navy as an engineer on nuclear power plants.
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