Storytelling is the original form of “going viral.”
But it’s not just personal stories that get passed down through the ages. The best business leaders have learned to master the science and art of crafting stories to propel their vision and move people to take action.
I was fortunate to speak with an expert in storytelling recently, Kurian Tharakan. Kurian is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors.
Kurian is also the author of the Amazon Bestseller, The 7 Essential Stories Charismatic Leaders Tell, which details how anyone can move people and mountains with the power of story.
Learn more about Kurian at StrategyPeak Sales & Marketing Advisors.
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Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."