Don Draper and the “Mad Men” of the “golden age of advertising” were cool and all…but they sure wasted a lot of other people’s money on advertising! Even when they placed ads on three TV networks and reached virtually the whole country…you can imagine that wasn’t cheap.
Well, fast forward to today…and you don’t have to work on Madison Avenue to reach nearly 80% of the U.S. population on any given day. The numbers just don’t lie…
According to the latest stats on social media usage from Pew Research Center, almost 8-in-10 online Americans (79%) now use Facebook™.
That is more than double the amount of people who use Twitter (24%), Pinterest (31%), Instagram (32%) and LinkedIn (29%).
On a total population basis (accounting for Americans who do not use the Internet at all), that means that 68% of all U.S. adults are Facebook users.
What’s even more shocking: the share of Facebook users in America who check the site daily has increased to 76%, up from 70% in 2015.
I’ve been marketing professionally for 30 years, and I’ve never seen anything that beats Facebook ads for efficiency and targeting capabilities (not even Google AdWords).
That’s why I have doubled down in learning all I can about how to use Facebook ads effectively…and I want to help others crack the code as well. I can’t promise you instant success or making x-times more than your investment…no one can predict the outcome. But I’m seeing good results for myself and others and know how powerful this medium is.
I’m committed to sharing as much as I can about the power of Facebook ads and how to succeed with your campaigns. If you would like free tips by email and a simple checklist to guide your efforts, simply enter your information in the form below.
Here’s to your “mad” success with Facebook ads!
Please note: “Facebook” is a registered trademark of Facebook, Inc.. This site is not affiliated with nor endorsed by Facebook, Inc. in any way.
Photo credit: Zennie Abraham, licensed by Creative Commons
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