Employee advocacy and social selling are two related concepts that can help promote your company organically. They are what I would call “win-wins” for both management and employees.
The company wins because messages shared by individuals can be perceived as more authentic than ads and other forms of marketing.
The employees win because it helps them enhance their own personal/professional branding.
I dove into both of these topics on the latest episode of the Go For Launch podcast, when I interviewed Jonathan Baldock of SocialHP.
With 10 years experience at LinkedIn, serving customers like Accenture, JP Morgan Chase, Johnson and Johnson, PepsiCo, Hershey’s and IBM, Jonathan is highly skilled in social sharing best practices. Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales and marketing strategies.
Lots of companies either don’t understand the power of employee advocacy and social selling—or they drop the ball and don’t do either (or both) effectively. Jonathan shares best practices on both and tips on getting started.
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