Go For LaunchGo For LaunchGo For LaunchGo For Launch
  • About
  • Services
  • Articles
  • Resources
    • Small Business Software, Resources and Tools
    • Books
    • Podcast
    • Startup Checklist
  • Contact

Comarketing: A New Concept in Marketing

    Home Marketing And Sales Comarketing: A New Concept in Marketing
    Comarketing space

    Comarketing: A New Concept in Marketing

    By Brandon Uttley | Marketing And Sales, Growing A Business, Resources And Tools | 0 comment | 26 April, 2019 | 0

    Today, I am introducing a new concept that I am calling comarketing.

    The idea behind comarketing is to impact small businesses in much the same way that coworking spaces stimulate collaboration within a shared environment.

    Comarketing: A New Concept in Marketing

    While the world has had the practice of co-marketing (with a hyphen) for a while, comarketing (one word) is different.

    The old definition of co-marketing is a marketing practice where two companies collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion, according to HubSpot.

    My new definition of comarketing is:

    An evolutionary practice in which businesses help each other by sharing best practices and experiences, developing collaborative partnerships and learning modern marketing strategies in a community setting

    What I Think About Marketing Today

    I’ve spent my entire career in marketing at some level or another—from PR to advertising to web design to digital marketing. And I have to admit a few things at this point.

    One, marketing has definitely gotten more complicated on the surface. It feels like there are infinite ways to market.

    That said, I know a lot about a lot when it comes to marketing…but I don’t claim to be a guru. Others sometimes call me that, which is nice. What I am is a perpetual learner.

    My Goals Behind Comarketing

    I hope the idea of comarketing embodies the principle of “united we stand”—where there’s strength in a community that bands together to learn from and teach each other.

    I think the best learning comes from discovering something yourself, then showing others…and being willing to admit you don’t know everything and open to asking lots of questions.

    Second, with growing complexity comes confusion and uncertainty…neither of which is fun. I want to strip away a lot of the chaff and find the wheat again. Marketing shouldn’t feel like rocket science. It’s not.

    Third, I believe in pendulum swings—and I especially see a need for more ‘high touch’ activities to counter all the ‘high tech’ noise we all encounter.

    Be Part of the First Comarketing Space

    I am also launching the first Comarketing Space, a virtual community for businesses to share ideas, promote each other and learn about marketing strategies, tactics and tools.

    I’m excited about making a place where marketing feels fun again and not agonizingly complicated, seemingly impossible to keep up with and reduced to algorithms and data points. I believe the best marketing is and always will be word-of-mouth. I hope comarketing will become shorthand for truly collaborative marketing—with cooperation winning over competition.

    How to Join Comarketing Space

    Visit Comarketing Space to learn more and join the community.

    Join our newsletter

    Subscribe to get our latest content by email—and
    a free copy of our Ultimate Business Checklist.

    Success! Now check your email to confirm your subscription.

    There was an error submitting your subscription. Please try again.

    We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
    No tags.

    Brandon Uttley

    Brandon Uttley is Commander and CEO of Go For Launch, LLC, his fifth startup. He is passionate about helping others launch and grow successful businesses. When not working on his business, he enjoys spending time with his wife and two young children.

    More posts by Brandon Uttley

    Recent Posts

    • Live Healthier and Create Sustained High Performance
    • How to Get Control of Your Business, Family and Life
    • How to Make Your Inbox More Sales Focused
    • How to Be A Successful Self-Published Author
    • How to Automate Webinars The Right Way

    Categories

    • Business And Legal Issues
    • Business Motivation and Inspiration
    • Financial Issues
    • Growing A Business
    • Marketing And Sales
    • Overcoming Business Obstacles
    • Podcast
    • Resources And Tools
    • Starting A Business
    • Top 10

    Contact Us

    Contact us to discuss how to take your digital marketing results to new heights.

      Your Name (required)

      Your Email (required)

      Your Message (required)

      • About
      • Services
      • Articles
      • Resources
        • Small Business Software, Resources and Tools
        • Books
        • Podcast
        • Startup Checklist
      • Contact
      • About
      • Services
      • Articles
      • Resources
        • Small Business Software, Resources and Tools
        • Books
        • Podcast
        • Startup Checklist
      • Contact
      Go For Launch