Michael Hernandez is the Founder of Capture Happy, a media consultancy built to inspire people and brands to truly embrace their purpose.
We’re both two guys who have spent a lot of time in advertising/marketing agencies. We talk at length about whether we think the traditional model for those types of agencies is dying. We also discuss the major shift—where creativity ruled—and how that is rapidly changing due to the shift to digital media.
The Agile philosophy is also impacting the marketing landscape. Gone are the days when agencies and their clients can hole up for months before rolling out campaigns…now the expectation is that things must move much faster and be more iterative along the way.
Michael also shares his philosophy of “good dissenters”—who they are and why they are vital to innovative thinking. Finally, he discusses the benefits of working with generalists vs. specialists inside and outside of the new advertising model.
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Also published on Medium.