Michael Hernandez is the Founder of Capture Happy, a media consultancy built to inspire people and brands to truly embrace their purpose.
We’re both two guys who have spent a lot of time in advertising/marketing agencies. We talk at length about whether we think the traditional model for those types of agencies is dying. We also discuss the major shift—where creativity ruled—and how that is rapidly changing due to the shift to digital media.
The Agile philosophy is also impacting the marketing landscape. Gone are the days when agencies and their clients can hole up for months before rolling out campaigns…now the expectation is that things must move much faster and be more iterative along the way.
Michael also shares his philosophy of “good dissenters”—who they are and why they are vital to innovative thinking. Finally, he discusses the benefits of working with generalists vs. specialists inside and outside of the new advertising model.
Show Sponsors
Comarketing Space — This is our free collaboration community for marketers, small business owners and entrepreneurs to keep up with the latest marketing tools, tips and techniques. Text goforlaunch to 844-731-0573 to join Comarketing Space for free or visit https://geni.us/comarketingspace join.
Libsyn — Libsyn was the first podcasting hosting company and remains the leader in podcasting hosting worldwide. Use Libsyn promo code LAUNCH to get 1+ months for free (note: new Libsyn customers only; see more details about the Libsyn promo code).
Join our newsletter
Subscribe to get our latest content by email—and
a free copy of our Ultimate Business Checklist.
Disclosure of Material Connection: Some of the links in the post above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
Also published on Medium.
