With all the noise online today, you might think the last things you could do to build an audience would be starting a blog or a podcast. But you’d be wrong! Both are still incredibly viable—and valuable—tactics if you approach them the right way.
I was fortunate to speak with Alex Sanfilippo, the host of Create A Brand—a top 20 entrepreneurship podcast where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process.
Alex is also the founder of PodMatch, a new site that matches podcast guests (subject matter experts) with podcast hosts.
Before becoming an entrepreneur, Alex worked in the aerospace industry where he learned first-hand the rigors of applying a process to achieve success.
Along the way, he also started and sold a successful blog that continues to rank highly in a specific niche.
Between his blogging experience and now podcasting, Alex offered a ton of great advice on how to utilize both in order to build your audience.
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Also published on Medium.