I know a lot of graphic designers consider “logo generators” to be anathema. I can’t blame them 100%. After all, I’ve spent countless hours in my own career as a marketer working on branding (and re-branding) projects. At a certain level, I believe you’re best served in working with a designer or larger agency teamRead more
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Thinking about starting a business? Our business checklist will help. We spent months collecting the best checklists for startups and new businesses, and analyzing them for best practices and steps to take. Then we compiled the “best of the best” into the Ultimate Business Checklist, which you can download for free by completing the form below.Read more
I have a friend in the marketing business. He knows (or at least thinks) he should be producing more content to promote himself, his expertise and his company. Yet he constantly falls short, saying, “I feel like I don’t have anything to say.” To which I say: Bu**shit. He has plenty to say, after decadesRead more
Recently, I listened to an inspiring interview with Blake Mycoskie, who founded the iconic Tom’s shoe brand and also the concept known as One for One® sales. As you may know, for every pair of Tom’s sold, they donate a pair to someone in need. It got me thinking: As a marketing consultant, I wantRead more
Once I had a boss (an advertising agency owner) who delivered a classic line to a client who was trying to tell our team how to do our jobs. As the client was delivering his withering criticism of our work, my boss interrupted him and said, “You don’t hire a dog to do your ownRead more
How do you deal with the daily onslaught of information? What criteria do you use to determine what gets your precious time and attention? I devised a simple question that helps me quickly decide what to focus on: Interesting or Vital? It’s deceptively simple, but whenever I go into “IV” mode, I get more productiveRead more
There have been a few times in my three decades as a marketing professional where an emerging trend hit me like a ton of bricks: Circa 1994-1996 — When I first discovered the Internet/Web and realized the massive reach and influence it would have (after the Netscape browser came out, I quickly learned to codeRead more