Today, I am introducing a new concept that I am calling comarketing. The idea behind comarketing is to impact small businesses in much the same way that coworking spaces stimulate collaboration within a shared environment. Comarketing: A New Concept in Marketing While the world has had the practice of co-marketing (with a hyphen) for aRead more
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If you share “normal” links through social media, you may be missing out on a remarkable opportunity…and that is being able to capitalize on who actually clicks using “smart links.” Think about it for a second. If you take the time to share a link and someone clicks it, that’s great. You curated content andRead more
I know a lot of graphic designers consider “logo generators” to be anathema. I can’t blame them 100%. After all, I’ve spent countless hours in my own career as a marketer working on branding (and re-branding) projects. At a certain level, I believe you’re best served in working with a designer or larger agency teamRead more
Thinking about starting a business? Our business checklist will help. We spent months collecting the best checklists for startups and new businesses, and analyzing them for best practices and steps to take. Then we compiled the “best of the best” into the Ultimate Business Checklist, which you can download for free by completing the form below.Read more
I have a friend in the marketing business. He knows (or at least thinks) he should be producing more content to promote himself, his expertise and his company. Yet he constantly falls short, saying, “I feel like I don’t have anything to say.” To which I say: Bu**shit. He has plenty to say, after decadesRead more
Recently, I listened to an inspiring interview with Blake Mycoskie, who founded the iconic Tom’s shoe brand and also the concept known as One for One® sales. As you may know, for every pair of Tom’s sold, they donate a pair to someone in need. It got me thinking: As a marketing consultant, I wantRead more
Once I had a boss (an advertising agency owner) who delivered a classic line to a client who was trying to tell our team how to do our jobs. As the client was delivering his withering criticism of our work, my boss interrupted him and said, “You don’t hire a dog to do your ownRead more