Many small businesses may not be aware of the free Google tools available to help you promote your business. To take advantage of these, go to https://business.google.com. You’ll need to register for a free Google My Business account and claim your business. Once you do, you’ll get a free business profile where you can listRead more

I have been using a new online tool that I love for content creation. It’s called Frase. The system uses Artificial Intelligence with dramatic and useful results. Frase excels in four specific ways to help marketers create better content. The first feature is called Content Briefs. When you search for a keyword phrase, Frase willRead more

Today, I am introducing a new concept that I am calling comarketing. The idea behind comarketing is to impact small businesses in much the same way that coworking spaces stimulate collaboration within a shared environment. Comarketing: A New Concept in Marketing While the world has had the practice of co-marketing (with a hyphen) for aRead more

If you share “normal” links through social media, you may be missing out on a remarkable opportunity…and that is being able to capitalize on who actually clicks using “smart links.” Think about it for a second. If you take the time to share a link and someone clicks it, that’s great. You curated content andRead more

I know a lot of graphic designers consider “logo generators” to be anathema. I can’t blame them 100%. After all, I’ve spent countless hours in my own career as a marketer working on branding (and re-branding) projects. At a certain level, I believe you’re best served in working with a designer or larger agency teamRead more