Recently, I listened to an inspiring interview with Blake Mycoskie, who founded the iconic Tom’s shoe brand and also the concept known as One for One® sales. As you may know, for every pair of Tom’s sold, they donate a pair to someone in need. It got me thinking: As a marketing consultant, I wantRead more

Once I had a boss (an advertising agency owner) who delivered a classic line to a client who was trying to tell our team how to do our jobs. As the client was delivering his withering criticism of our work, my boss interrupted him and said, “You don’t hire a dog to do your ownRead more

How do you deal with the daily onslaught of information? What criteria do you use to determine what gets your precious time and attention? I devised a simple question that helps me quickly decide what to focus on: Interesting or Vital? It’s deceptively simple, but whenever I go into “IV” mode, I get more productiveRead more

There have been a few times in my three decades as a marketing professional where an emerging trend hit me like a ton of bricks: Circa 1994-1996 — When I first discovered the Internet/Web and realized the massive reach and influence it would have (after the Netscape browser came out, I quickly learned to codeRead more

How would you like to create and sell digital products? You might be surprised how relatively easy it is to do this and start earning extra income. In today’s podcast, I share information about why digital products are so effective. I also talk about the process of creating them—speaking from personal experience. Over the pastRead more